Sales and marketing

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Far more than just pictures and slogans, a marketing strategy is a focused analysis of what approach you will take to promoting your product or service to your target audience and how you will measure the effectiveness of your efforts – in relation to your investment return, future sales potential and profile/brand awareness success. We give you general advice and tips here, including guidance on pricing and marketing rules that you should keep in mind.


The content on elXtr has been prepared by LHS Solicitors. It’s intended as guidance only and not to be regarded as a substitute for consultation with one of our solicitors, since every case will ultimately turn on its own particular facts and circumstances. We recommend that you use our materials as your starting point and be aware that you sometimes have to follow a set procedure before taking any action, especially in an employment context. If you are in any doubt, we’d suggest that you get in touch with us and we’ll talk you through your options on how to get the right legal advice.